You Are Your Brand

I am often approached about personal branding and how personal appearance play a hand in it. Wikipedia defines personal branding as “the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority” (Wikipedia, 2022). 

As a business owner, knowing how to curate your personal brand is significantly impactful to the way you are perceived by clients and prospects, and ultimately, can impact your ability to attract clients. Let’s dive into the specifics of how your wardrobe impacts your personal brand.

1. Know who you are and what is your personal style. 

This matters because you are the key ingredient to your Personal Brand. The better you know your personal style and what sets you apart, the better you can convey those things to others.  This is reflected in the way you dress and the way you carry yourself.

2. Know your target audience. 

Knowing the type of clients you want to do business with helps you dress to attract their attention. The first impression is visual, and because of it, what you wear matters to your target audience. We live in a competitive job market where social media is prevalent. You only have 3-5 seconds to get the attention of your target audience online. Curate a wardrobe style that really grabs their attention and keeps their attention.

3. Know your body type and color consult

We work with thousands of professionals around the country and I’m still shocked at the number of them who have never had a professional body type assessment or a color consult. Knowing how your body is shaped and the style of clothing that will look best for it, as well as the colors that will “pop” best against your skin tone, makes all the difference. When you have that information, it will change your perspective on how you shop, redefining how clothes fit your body, and will help you love the body you are in, no matter the size.

4. Consider a capsule wardrobe 

A capsule wardrobe is roughly 27 key wardrobe pieces. When they are interchanged, they result in hundreds of outfits. This is great for anyone who doesn’t have the desire or time to shop. I love shopping, but the busier I become the less I have time to do it. A capsule wardrobe is great for me because it consists of timeless, classic pieces that define my style. I also incorporate a few trends, color, prints, and patterns for each season (similar to what’s found within Very Ashley). Choosing from a limited wardrobe selection and interchanging the pieces will save a lot of time and money.

Now, that you know what your Personal Brand is and how you can incorporate it into your wardrobe, let’s see what beautiful looks you will curate!